When Technology and Passion Come Together: BYD Becomes an Official Partner of Manchester City Football Club

Core Insights - BYD has announced a strategic partnership to become the Official Automotive Partner of Manchester City Football Club, marking a significant collaboration between a global technology company and a renowned football brand [1][2] Partnership Details - The partnership includes supplying BYD and DENZA vehicles to Manchester City, as well as providing new-energy expertise through vehicle charging and energy-storage batteries at the City Football Academy [3][12] - BYD's branding will be featured on the training-kit sleeve of both the men's and women's first teams, and the brand will have a presence at the Etihad Stadium [4][12] Strategic Goals - This partnership is part of BYD's strategy to enhance brand awareness in international football, following previous sponsorships of major football events like UEFA EURO 2024 [5] - BYD aims to inspire a more sustainable future through this collaboration, aligning its values of excellence and innovation with those of Manchester City [6][7] Company Background - BYD, founded over 30 years ago, has established itself as a leader in New Energy Vehicles (NEVs), achieving record sales and a presence in over 110 countries [8][9] - In 2025, BYD sold 4.6 million vehicles globally, with over a million sold outside of China, and has a strong focus on innovation with 120,000 engineers and an average of 45 new patent applications daily [9]