东鹏饮料：公司依托数字化驱动、人群聚焦、场景渗透等，构建高效营销体系

Core Viewpoint - Dongpeng Beverage is leveraging digitalization, targeted demographics, and scenario penetration to build an efficient marketing system [1] Group 1: Digitalization and Marketing Strategy - The company utilizes digital tools such as one-code and five-code associations to analyze market preferences and identify high-potential markets, allowing for precise allocation of marketing resources [1] - Dongpeng Beverage focuses on core consumption scenarios for different beverages, such as energy drinks targeting factories, campuses, and gas stations, enhancing brand reach through standardized displays and scenario-based activities [1] - The integration of online and offline strategies is employed to strengthen consumer awareness, continuously improving sales effectiveness and brand penetration [1]