3 6 Ke·2026-02-11 12:47Core Insights - Fox Corporation's Tubi has achieved a significant milestone by becoming the first major free streaming platform to reach profitability in Q3 2025, completing its annual profit target [1] - Tubi's success highlights the rapid rise of ad-supported video on demand (AVOD) platforms, challenging the dominance of subscription-based services like Netflix and Disney+ [1] Financial Performance - Tubi's annual revenue grew by over 30%, with Q4 revenue increasing by 8% compared to Q3 [2] - The growth was driven by an 18% increase in total viewing hours and a substantial rise in advertising revenue, contributing to a 26% increase in Fox's overall TV ad revenue for 2025 [2] - Tubi maintained over 100 million monthly active users (MAU) by the end of 2025, with an average streaming time of 1 billion hours per month [2] Market Position - Tubi captured 6.2% of total viewing hours in the U.S. ad-supported streaming market in Q4 2025, surpassing platforms like Netflix's ad tier [3] - In November 2025, Tubi surpassed major subscription platforms like Peacock and HBO Max with a 2.1% share of total streaming hours [4] User Demographics and Content Strategy - Tubi's user base is predominantly composed of millennials and Gen Z, with over 70% of new users from Gen Z [7] - The platform's content strategy includes a mix of original productions and classic shows, appealing to younger audiences and enhancing user retention [8] - Tubi's library consists of over 300,000 titles, including a significant collection of horror films, catering to diverse viewer preferences [8] Competitive Advantages - Tubi's growth is supported by a three-pronged strategy: targeting Gen Z, leveraging Fox's ecosystem, and employing a lightweight content strategy [5][10][12] - The platform's partnership with Fox allows it to access premium sports content, significantly boosting user engagement and attracting male viewers [10][12] - Tubi's low-cost content acquisition model enables it to maximize operational efficiency while maintaining a rich content library [12] Industry Trends - The AVOD market is projected to grow from $174 billion in 2022 to approximately $260 billion by 2025, indicating a shift in consumer preferences towards free streaming options [14] - Economic pressures have led consumers to prioritize cost-effective streaming solutions, with many willing to watch ads for free content [15] - The competitive landscape is evolving, with traditional media companies increasingly investing in free streaming services to capture diverse market segments [23][24] Future Outlook - The U.S. streaming market is expected to transition into a dual-track system, with free and paid platforms coexisting and catering to different audience needs [23] - Tubi aims to enhance its advertising capabilities while expanding its user base, while subscription services like Netflix will focus on high-end content and premium pricing strategies [23][24]