取得无语哥独家运营权，三只羊找到新“流量大腿”

Core Insights - Rich Sparkle has completed the acquisition of Step Distinctive, with Khaby Lame holding 49% and Anhui Xiaohaiyang Network Technology Co., Ltd. (Three Sheep) holding 13% [1] - This acquisition positions Anhui Xiaohaiyang as a strategic shareholder and core operational partner of Rich Sparkle, granting exclusive global operational rights for Khaby Lame's content [3] Group 1: Acquisition Details - The acquisition allows Anhui Xiaohaiyang to manage live streaming and short video e-commerce planning, TikTok Shop operations, cross-border supply chain coordination, after-sales service, and AI digital persona development for the next 36 months [3] - The collaboration is seen as a strategic move for both parties, especially as TikTok accelerates its commercialization efforts [3] Group 2: Market Position and Strategy - Three Sheep has established a presence in overseas markets, including Singapore, Malaysia, and Vietnam, and is now among the leading MCN organizations in those regions [6] - The company is not only connecting with existing local influencers but also incubating new ones, while also providing supply services beyond traditional MCN roles [6] Group 3: Domestic Challenges and Opportunities - Three Sheep's importance in overseas markets has increased due to challenges in the domestic market, including penalties and loss of user trust following a false advertising incident [7] - The company has seen a significant drop in signed influencers, from over 2,000 to around 300, and has lost several key influencers [9] Group 4: Cultural and Operational Challenges - The partnership with Khaby Lame presents strategic value but also poses challenges related to cultural differences, consumer habits, and compliance requirements in various regions [11] - Three Sheep's previous focus on Southeast Asia may limit its understanding of markets in Europe and North America, raising concerns about local operational capabilities [11]