Wangfujing(SH:600859) Zheng Quan Ri Bao Wang·2026-02-11 12:47Core Viewpoint - The company emphasizes its commitment to digital transformation and the integration of new technologies into its business operations, particularly through innovative projects like the Wangfujing Art Cloud Digital Art Center [1] Group 1: Digital Transformation Initiatives - The company is actively exploring the application of new technologies in business scenarios, including the introduction of the Wangfujing Art Cloud Digital Art Center at its flagship store, which aims to create a new cultural landmark [1] - The project focuses on developing immersive interactive experiences that blend digital art with commercial spaces, enhancing consumer engagement and creating a new green consumption experience [1] Group 2: Customer Service and Experience Enhancement - The company is working on upgrading its customer service system through intelligent automation, leveraging omnichannel capabilities to connect online and offline shopping experiences [1] - Efforts include optimizing key processes such as shopping consultations and after-sales services, with AI-driven product recommendations aimed at improving customer experience and commercial conversion rates [1] Group 3: New Media and Content Innovation - The company is experimenting with intelligent products and new technologies to develop an intelligent editing model for its new media channels, enhancing the quality of promotion, service, and content creation [1] - The use of AI tools for creating graphic content and creative videos is part of the company's strategy to innovate and elevate its media presence [1]