从吃的到“飞的”，华强北“科技年货”走红｜新春走基层

Core Viewpoint - The article highlights the vibrant consumer activity in Huaqiangbei, showcasing a significant shift towards technology-driven products as the preferred choice for New Year gifts, reflecting a broader trend of consumption upgrade and cultural evolution in China [2][5][10]. Group 1: Consumer Trends - Huaqiangbei experiences a daily foot traffic of approximately 750,000, with a recent increase of 10%-15% due to promotional activities [4][12]. - Sales of "tech New Year goods" such as consumer electronics, AI wearables, and smart devices have surged by about 30% month-on-month [4][5]. - The shift in consumer preferences is evident, with gifts transitioning from traditional items to innovative tech products, indicating a cultural evolution in gift-giving practices [9][10]. Group 2: Market Dynamics - Huaqiangbei hosts over 115,000 business entities, generating an annual transaction volume of 480 billion yuan [10]. - The area operates on a "front store, back factory" model, allowing for rapid response to global market demands, supported by a robust supply chain within the Greater Bay Area [10]. - The local manufacturing ecosystem, characterized by a complete electronic industry supply chain, enhances efficiency and responsiveness to market signals [10]. Group 3: International Engagement - The influx of foreign buyers and tourists has notably increased, with over 7,000 foreign visitors daily, doubling year-on-year [12]. - Policies such as the "240-hour visa-free transit" and "departure tax refund" are driving inbound tourism and trade, significantly boosting local consumption [12]. - The number of departure tax refund stores in Shenzhen has surpassed 2,000, with over 1,000 new stores added in 2025, reflecting the growing international consumer base [12].