千问、蚂蚁阿福冲上苹果应用总榜前二
2 1 Shi Ji Jing Ji Bao Dao·2026-02-11 13:16

Group 1 - The recent competition among major tech companies during the Spring Festival showcases their strategies to attract users through cash red envelopes and interactive features [2][3] - Tencent leverages social networking for user acquisition by integrating red envelopes with its "Yuanbao" social feature, encouraging group interactions and AI creativity [2] - Baidu aims to reinforce its search habits by embedding red envelope activities within its app, promoting frequent interactions with its AI assistant [2] - Alibaba focuses on service-oriented strategies rather than cash giveaways, investing 30 billion to launch a "Spring Festival Treat Plan" that integrates its ecosystem to enhance user experiences [2] - Doubao, while not prominently announcing its cash giveaways, is set to integrate deeply with the 2026 CCTV Spring Festival Gala as part of its strategy [2] Group 2 - Industry observers express caution regarding whether substantial financial incentives can truly cultivate user habits for AI applications, emphasizing the importance of a robust ecosystem and technology foundation [3] - The upcoming 45 billion celebration during the 2026 Spring Festival is seen as a significant indicator of the competitive landscape in AI application development, highlighting that users will benefit regardless of the eventual winner [3]