Group 1 - Bilibili (BILI.US) saw a pre-market increase of over 3%, reaching $32.10, following the announcement of a collaboration with the Central Radio and Television Station for the 2026 Spring Festival Gala [1] - This year marks the first time that Bilibili's UP hosts will participate in the Spring Festival Gala, contributing to the planning and creation of related content [1] - The Spring Festival Gala has increasingly attracted a younger audience, with 51.59% of viewers aged 15-44 in 2024, and over 1 million viewers under 30 during the 2025 live broadcast [1] Group 2 - The content of the Spring Festival Gala is evolving to appeal to younger viewers, as evidenced by the collaborative performance of popular animation theme songs in 2024 and the success of the "Spring Red Packet" program, which garnered over 1 billion views [1]
哔哩哔哩(BILI.US)盘前涨逾3% 2026年春晚首次引入B站UP主参与