Kraft Heinz(US:KHC) Zhi Tong Cai Jing·2026-02-11 14:31Core Viewpoint - Kraft Heinz (KHC.US) shares fell over 5.8% to $24.9 after the company announced the suspension of its highly anticipated business split plan, just weeks after the new CEO Steve Cahillane took office. The decision was made to prioritize improving profitability amid declining consumer confidence since the split announcement in September last year [1]. Group 1: Business Strategy - The CEO indicated that many internal issues are fixable, and the potential for improvement exceeds expectations, leading to the decision to pause the split and instead invest $600 million in marketing, R&D, product upgrades, and some price reductions [1]. - The initial plan was to separate the faster-growing condiment brands from the slower-growing traditional food business, with the split expected to be completed in the second half of this year [1]. Group 2: Market Reaction - The split plan was seen as a crucial step in reversing the $46 billion acquisition made a decade ago, but the market has remained skeptical, with even long-term shareholders like Warren Buffett expressing disappointment [1]. - The latest financial report revealed a 4.2% year-over-year decline in organic revenue for the fourth quarter, which was greater than market expectations [1].