免签红利赋能中外文旅融合，“票根经济”激活入境消费新活力

Core Viewpoint - The event "International Friends @ Qingdao" aims to enhance inbound tourism and cultural exchange, particularly focusing on Korean tourists, by creating a seamless travel experience during the Spring Festival [3][12]. Group 1: Event Overview - The event took place on February 10, attracting nearly 300 participants, including around 130 Korean tourists and international friends from eight countries [1]. - Activities included traditional Chinese cultural experiences such as writing auspicious characters, making window flowers, and tasting local delicacies, which received positive feedback from attendees [1]. Group 2: Inbound Tourism Strategy - The initiative is part of Qingdao's efforts to boost inbound tourism, leveraging the Spring Festival to deepen cultural and consumer integration between China and foreign visitors [3]. - The "one-stop" travel experience is designed to encourage immediate spending upon arrival, enhancing the cultural bond and promoting tourism consumption [3]. Group 3: Travel Connectivity - The implementation of visa-free policies has made Qingdao a popular short-trip destination for young Koreans, with a flight time of just one hour [5]. - Qingdao International Airport has established frequent flights to major Korean cities, with an average of 38 round-trip flights daily, facilitating easier travel for Korean tourists [5]. Group 4: Consumer Engagement - The event introduced an English and Korean version of the "Travel and Shopping in Qingdao - Spring Festival Consumption Guide," focusing on key consumer areas and offering exclusive discounts at selected merchants [8]. - Tourists can enjoy special offers by presenting relevant travel documents within ten days of their visit, promoting a festive shopping atmosphere [8]. Group 5: Collaborative Efforts - Qingdao's cultural and tourism bureau is collaborating with key tourism enterprises to enhance service quality, including transportation, payment convenience, and market expansion [10]. - A digital RMB wallet card, "Qingdao Pass," was introduced to facilitate payments for tourists, enhancing their overall experience [10]. Group 6: Future Prospects - Qingdao plans to continue developing the "International Friends @ Qingdao" brand, aiming to attract global tourists and enhance its image as an international coastal tourism destination [14]. - The city seeks to strengthen Sino-Korean cultural and economic cooperation through innovative tourism initiatives [14].