Toyota recasts Highlander as 3-row electric SUV, even as industry reverses from EVs

Core Insights - Toyota has reintroduced the Highlander as a fully electric vehicle (EV) amidst a declining demand for EVs in the market [1][7] - The new Highlander aims to fill the gap left by the gas-powered version, which is being phased out due to competition from the larger Grand Highlander [1][6] Vehicle Specifications - The 2027 Highlander features a new design with a low-profile look while maintaining its three-row SUV layout [2] - It offers seating for seven passengers and includes a 14-inch touchscreen and a 12.3-inch driver's display, along with advanced multimedia and safety systems [4] - Two battery options are available: 77.0 kWh and 95.8 kWh, with the larger battery providing a range of 320 miles [4] Production and Supply Chain - The Highlander will be assembled at Toyota's Kentucky factory, with battery modules sourced from its North Carolina plant, avoiding tariff exposure [5] Market Context - Deliveries of the new Highlander are set to begin in late 2026, with pricing details to be announced closer to the launch [6] - Despite the introduction of the Highlander, overall EV sales in the U.S. have been declining, partly due to the loss of federal EV tax credits and consumer concerns over costs and charging infrastructure [7][8] - The automotive industry has seen significant losses related to EV businesses, with major automakers reporting a collective $52.1 billion in losses [9]