Prediction markets head into basketball season on a high from Super Bowl

An official NCAA basketball goes through the hoop during practice before their 2024 NCAA Tournament First Round game at PPG Paints Arena.Prediction markets saw strong results from the Super Bowl, but it was just an appetizer for a banquet of sporting events in 2026 that are expected to drive surging volumes in event contracts. Kalshi saw record downloads during Super Bowl week, up 1,544% from the same time period last year, according to a report from market intelligence firm Sensor Tower. Daily active users ...