Meta launches AI algorithm personalization feature for Threads
Meta PlatformsMeta Platforms(US:META) CNBC·2026-02-11 18:00

Core Insights - Meta has launched an AI feature called "Dear Algo" for its Threads platform, allowing users to personalize content recommendations [1][2][3] - The company plans to invest between $115 billion and $135 billion in AI-related capital expenditures this year, nearly double the previous year's spending [3] - Threads currently has 400 million monthly active users and is set to roll out ads globally [4] Group 1: AI Integration - The "Dear Algo" feature enables users to specify the type of content they wish to see by crafting a public post starting with "Dear Algo" [5][6] - Meta is also incorporating AI features into its Facebook service, allowing users to animate profile photos and modify images [2] Group 2: User Engagement and Testing - Once a user shares a request with "Dear Algo," their feed will be adjusted for three days to reflect their content preferences [6] - The feature will initially be tested in the U.S., U.K., Australia, and New Zealand before expanding to other countries [6]