Core Insights - The "ice and snow economy" is driving supply and demand upgrades, creating new consumption scenarios and industrial ecosystems, and promoting regional development [1] - Ice and snow sports are becoming a new trend, with a nationwide enthusiasm for winter activities, enhancing consumer engagement and boosting sales of domestic ice and snow equipment [1] - The integration of ice and snow with cultural tourism is enriching consumer offerings and sustaining high levels of winter tourism, contributing to local economic growth [1] - High-standard ice and snow sports venues and quality service are enhancing public satisfaction and happiness, reflecting a blend of speed, passion, and community development [1] - The innovative development and diverse integration of ice and snow resources are transforming them into a "hot economy," showcasing the resilience and vitality of China's economic development [1]
“冰雪+” 迸发新活力(新时代画卷)
Ren Min Ri Bao·2026-02-11 22:38