来，“乐购新春”

Core Viewpoint - The "乐购新春" (Happy Shopping Spring Festival) initiative aims to stimulate consumer spending during the Spring Festival by organizing various festive activities and promotions across different regions in China, enhancing the overall shopping experience and boosting local economies [6][15]. Group 1: Event Organization and Activities - The "乐购新春" initiative includes a series of activities designed to create a festive atmosphere, such as themed markets, cultural performances, and interactive experiences [6][8][12]. - In Beijing, the "乐购新春" activities feature vibrant decorations and local food markets, attracting consumers to participate in various events [7]. - Guangzhou is introducing innovative experiences like robot calligraphy and themed flower markets to engage consumers in new ways [8]. Group 2: Consumer Engagement and Promotions - Various regions are offering substantial discounts and promotional activities, such as "满减" (discounts based on spending thresholds) and "满赠" (gifts with purchases), to attract shoppers [10][11]. - The Ningbo Second Department Store is implementing a range of promotional strategies, including electronic coupons and prize draws, to enhance consumer participation [10]. - In Fujian's Quanzhou, traditional dining experiences like "流水席" (flowing banquet) are being highlighted to attract both local and visiting consumers [9]. Group 3: Collaboration and Support - Local governments and businesses are collaborating to create a unified approach to promote the "乐购新春" activities, enhancing the overall consumer experience [12][14]. - The initiative includes online and offline integration, with platforms like Douyin (TikTok) facilitating live broadcasts and interactive events to drive foot traffic to physical stores [13]. - The "购在中国，乐在湖北" (Shop in China, Enjoy in Hubei) campaign showcases international products, enhancing the shopping experience for both local and international consumers [14]. Group 4: Market Impact and Future Outlook - The "乐购新春" initiative is expected to create a significant surge in consumer spending at the beginning of 2026, contributing to the overall growth of the retail market [15]. - Data indicates that the retail sales of consumer goods reached over 50 trillion yuan in 2025, with a growth rate of 3.7%, suggesting a positive trend in consumer spending [12].