消费者将迎“乐购新春”春节特别活动三重礼包（权威发布）

Group 1 - The "Happy Shopping Spring Festival" special event will provide consumers with three major packages: trade-in programs, prize invoices, and financial support [1][3] - Over 360 million yuan in consumer subsidies will be offered through various forms such as consumption vouchers, ticket discounts, and linked promotions [1][3] - The national online retail sales reached 989.73 billion yuan from the start of the New Year goods festival until February 8 [1][2] Group 2 - The financial regulatory authority encourages financial institutions to leverage their service networks and technological advantages to support consumption activities and provide subsidies [2] - The online New Year goods festival has seen hundreds of exciting activities launched by localities, e-commerce platforms, and brand merchants since its initiation in January 2026 [2] - The event aims to enhance consumer experience through online and offline integration, promote quality supply, and celebrate traditional culture [2][3] Group 3 - The broadcasting industry will actively participate in the "Happy Shopping Spring Festival" by offering engaging content and activities to stimulate consumer demand [3] - The Ministry of Culture and Tourism will introduce various themed activities to enrich cultural life and enhance the travel experience during the festival [3][4] - The sports sector will facilitate public access to sports venues at low or no cost during the holiday, promoting community engagement in physical activities [4] Group 4 - The Ministry of Commerce emphasizes the importance of expanding domestic demand and enhancing consumer spending as part of its strategic focus for 2026 [4] - The department plans to promote the "Buy in China" brand and support the upgrade of goods and services consumption [4]