年味“晒”上街 消费“热”起来 在绵阳，民俗与国宝都是春节“顶流”丨万千气象看四川

Group 1 - The core event is the first New Year folk culture parade in Anzhou District, Mianyang, showcasing traditional customs and promoting cultural tourism integration to boost consumption [1][6][29] - Over 300 performers from 10 towns participated in the parade, combining street performances and stage competitions to highlight the rich cultural heritage of the region [1][4][6] - The event included a competition aspect where teams were judged by professional and public judges, aiming to enhance community engagement and cultural pride [6][20] Group 2 - A nostalgic park was set up alongside the parade, featuring traditional childhood games that resonate with older generations while engaging children in cultural experiences [10][12][28] - The event also included a "New Year Shopping Festival" organized by local business departments, showcasing local specialties and encouraging one-stop shopping for the New Year [20][29] - The Mianyang Giant Panda Park, set to open in December 2025, is expected to become a new cultural tourism hotspot, with significant projected revenue from tourism-related industries [32][35]