Core Insights - The fruit retail market is experiencing a surge in health-oriented fruit gift consumption as the Spring Festival approaches, with a notable trend towards younger and healthier choices [1][3] Group 1: Market Trends - The consumption of fruit gifts for the Spring Festival is becoming increasingly youthful and health-conscious, with data indicating a shift in consumer preferences [1] - The collaboration between Baiguoyuan and traditional artisans has led to the popularity of non-material cultural heritage fruit gift boxes, particularly among younger consumers [3] Group 2: Consumer Demographics - Among the consumers of the non-material cultural heritage gift boxes, 21% are under 30 years old, and 63% are under 40 years old, indicating a strong presence of young consumers in this market segment [3] - The top five cities for the sales of these gift boxes are Shenzhen, Zhengzhou, Jinhua, Guangzhou, and Chengdu, highlighting regional preferences [3] Group 3: Popular Products - The highest-selling fruit in the non-material cultural heritage gift boxes is the imported seedless green grape, followed by popular fruits such as honeydew melon, strawberries, and cherries [5] - Strawberries and cherries are consistently among the top-selling fruits in the gift boxes, with sales concentrated in cities like Shenzhen, Zhengzhou, Guangzhou, Jinhua, and Taiyuan [5] Group 4: Health Trends - The term "low GI" has gained traction in the fruit consumption market, reflecting a growing health consciousness among consumers [6] - Low GI fruits such as blueberries and strawberries have captured a significant market share, with cities like Shantou, Jiangmen, and Zhongshan leading in strawberry sales [6] Group 5: Regional Highlights - Nanjing's Lishui district has seen impressive sales of its signature strawberries, with nearly 2,300 tons sold and revenue reaching 75 million yuan during the recent sales period [8] - The strawberries from Nanjing Lishui have been distributed widely, reaching consumers in distant cities such as Leshan, Kunming, and Sanya [8]
年货水果消费“低GI”成热词,年轻人爱非遗联名南京草莓最远抵达海南餐桌