3 6 Ke·2026-02-12 00:08Core Insights - The 2026 Spring Festival holiday, lasting 9 days from February 15 to February 23, is expected to significantly boost the homestay market, with a projected 79.6% increase in orders compared to the previous year [1] - The competition among three major platforms—Muniu, Tujia, and Meituan—highlights differentiated strategies aimed at expanding the overall market [1][12] Muniu Homestay - Muniu is anticipated to be the most stable player during the 2026 Spring Festival, with a strong order growth forecast of nearly 80% [4] - The platform focuses on unique offerings such as "internet celebrity homestays" and "flash booking," catering to the quality demands of the 95s generation and family travelers [4] - Muniu's promotional strategy includes a dual discount system, offering a 110 yuan coupon for users, which is expected to support overall order growth [4] Tujia Homestay - Tujia's strategy revolves around "stay discounts" and "group rentals," targeting family and business travelers [5] - The platform's stay discount package offers competitive pricing, with a two-night stay in Beijing priced at 1,322 yuan after a 239 yuan discount [5] - Tujia faces challenges due to the scrutiny of its parent company, Ctrip, which may impact its order growth during the festival [6] Meituan Homestay - Meituan has integrated its hotel and homestay offerings into a unified travel platform, which may dilute its homestay identity [6] - The platform targets young people with group stay promotions, but its inventory primarily consists of budget accommodations, raising concerns about the diversity of its offerings [6] - Meituan's market share has declined amid competition with Taobao, affecting its overall traffic and promotional visibility [6] Market Trends - Family travel remains a key focus for the 2026 Spring Festival, with two-bedroom and larger accommodations accounting for 64% of orders, up 5% from last year [9] - The rise of quality family trips and long-stay guests aligns with the current market dynamics [10] - The competition among the three platforms reflects a broader trend of diversifying customer segments, with each platform targeting different demographics and needs [11][12]