一小区两年前“买房送黄金”，如今房子缩水87万，黄金暴涨到112万，住户资产增值约25万

Core Insights - The article discusses a unique promotional strategy in Hangzhou, where a real estate project offered gold as a gift with home purchases, leading to unexpected asset appreciation for homeowners despite falling property prices [2][3]. Group 1: Promotional Strategy and Initial Impact - A real estate project in Hangzhou launched a "buy a house, get gold" promotion, offering between 700 grams to 1000 grams of gold depending on the unit type [2]. - At the time of the promotion, the gold price was approximately 450 RMB per gram, making the gold gift for a 119 square meter unit worth around 45,000 RMB, effectively providing an 18% discount on the property price [2]. - The promotion gained significant attention and was subsequently halted due to its popularity [2]. Group 2: Market Changes and Asset Valuation - Two and a half years later, the international gold price surged to about 1120 RMB per gram, marking an increase of nearly 149% since the promotion [2]. - The value of the 1000 grams of gold received by homeowners rose from approximately 45,000 RMB to about 112,000 RMB [2]. - In contrast, property prices in the same area declined significantly, with the price per square meter dropping from about 22,000 RMB to 14,700 RMB [2]. - The market value of the same 119 square meter property decreased from 2.5 million RMB to around 1.63 million RMB, a reduction of approximately 870,000 RMB [2]. Group 3: Asset Appreciation and Risk Mitigation - Despite the decline in property value, homeowners experienced an actual asset appreciation of about 250,000 RMB due to the substantial increase in gold value [3]. - This situation is viewed as a passive form of "asset hedging," where homeowners unintentionally created a diversified asset combination of real estate and gold, mitigating the risk of single asset depreciation [3].