3 6 Ke·2026-02-12 00:31Core Insights - The resurgence of fur fashion among young consumers is notable, with a significant increase in sales and interest in fur products, particularly during festive seasons [1][3][5] Demand Side - The demand for fur has seen a remarkable increase, with platforms like Taobao reporting a 70% increase in daily sales of fur clothing during the New Year festival [1] - Fur has historically symbolized power and wealth, and its appeal has returned as consumers seek to express status and confidence in uncertain economic times [6][8] - Young consumers are increasingly viewing fur as a sustainable fashion choice, with a focus on ethical sourcing and the longevity of fur garments compared to fast fashion [11][13] Supply Side - The fur industry is adapting to consumer preferences by offering shorter, lighter designs that are more suitable for everyday wear, moving away from traditional heavy styles [18][20] - Innovations in fur processing have led to softer, lighter materials that enhance comfort while maintaining warmth, making fur more accessible to younger buyers [20][21] - The rise of "light fur" accessories, such as collars and cuffs, allows consumers to engage with fur fashion at a lower price point, with sales of fur accessories on platforms like Taobao increasing by over 80% [21][23]