海底捞张勇归来

Core Insights - The market tends to favor positive narratives, as evidenced by Haidilao's "Pomegranate Plan," which reported a remarkable 227% year-on-year increase in subsidiary business revenue, leading to positive evaluations from multiple brokerage firms [2][5] - However, the closure of the first store of "Xiao Hai Hot Pot" in Beijing and the exit of "Hai Ni Beef Spicy Hot Pot" from the Hangzhou market highlight the challenges faced by Haidilao's new brands [3] - The return of founder Zhang Yong as CEO has initiated a profound reassessment of Haidilao's value [4] Financial Performance - In the first half of 2025, Haidilao's subsidiary business revenue reached 597 million yuan, accounting for only 2.9% of total revenue, but its growth rate has attracted significant attention [5] - Overall revenue for Haidilao in the first half of 2025 was 20.703 billion yuan, a decline of 3.7% year-on-year, while net profit dropped by 13.7% to 1.759 billion yuan [11] - The table turnover rate decreased from 4.2 times per day in 2024 to 3.8 times in 2025, indicating a decline in brand attractiveness and operational efficiency [11] Strategic Developments - The "Pomegranate Plan" is seen as a necessary growth narrative for Haidilao, especially as the main business approaches saturation [6] - The internal entrepreneurship mechanism within the "Pomegranate Plan" aims to stimulate organizational vitality through employee incentives [6] - The company is expected to focus more resources on profitable sub-brands while addressing the decline in its main business [12] Market Reactions - Following the announcement of Zhang Yong's return as CEO, Haidilao's stock price surged by 9.29%, reflecting market optimism about potential performance improvements [13] - Citigroup maintained a "buy" rating on Haidilao, while Goldman Sachs issued a "neutral" rating, both acknowledging the strategic shift towards enhancing store profitability [13]