权威发布｜消费者将迎“乐购新春”春节特别活动三重礼包

Core Viewpoint - The government is implementing various measures to stimulate consumer spending during the Spring Festival, including issuing consumption vouchers and providing subsidies totaling over 360 million yuan [1][3][4]. Group 1: Consumer Stimulus Measures - Over 360 million yuan in consumption subsidies will be provided through various forms such as consumption vouchers, ticket discounts, and linked promotions [1][3]. - The Ministry of Commerce, in collaboration with nine departments, has planned the "Happy Shopping Spring Festival" special event, which includes trade-in programs, prize invoices, and financial support [1][2]. - Financial institutions are encouraged to assist in organizing consumption activities and offering various promotional measures such as consumption red envelopes and discounts [2][3]. Group 2: E-commerce and Retail Performance - The national online retail sales reached 989.73 billion yuan from the start of the New Year goods festival until February 8 [1][2]. - The online retail activities are characterized by enhanced integration of online and offline experiences, improved product quality, promotion of traditional culture, and expansion of market reach [2]. Group 3: Cultural and Tourism Initiatives - The cultural and tourism sectors are launching various themed activities to enrich cultural life during the Spring Festival, including 22 themed events under the "Cultural Welcoming Spring" initiative [3][4]. - The broadcasting industry will contribute by providing engaging content that stimulates new consumer demands and enhances digital cultural consumption [3]. Group 4: Sports and Public Services - Public sports venues will be opened for free or at low cost during the Spring Festival to encourage community participation in sports [3][4]. - The government is monitoring the supply of essential goods, ensuring stability in prices and availability during the holiday period [4].