Tesla(US:TSLA) Xin Lang Ke Ji·2026-02-12 02:01Core Viewpoint - Tesla is facing significant operational challenges, including reports of sudden power loss in its vehicles, particularly the Model Y and Model 3, which raises safety concerns for drivers [1][2][3]. Financial Performance - Tesla reported its first annual revenue decline in 2025, with total revenue of $94.83 billion, a decrease of 2.93% year-over-year [5][7]. - The net profit for 2025 was $3.794 billion, down 46.5% compared to 2024, indicating a substantial drop [5][7]. - Tesla's total vehicle deliveries in 2025 were 1.6361 million, a decline of 8.6%, marking the largest annual drop in its history [7][8]. Market Position - Tesla has lost its position as the global leader in electric vehicle sales, overtaken by BYD, which sold 4.6024 million vehicles in 2025, a year-on-year increase of 7.73% [6]. - In the Chinese market, Tesla's revenue stagnated, with figures showing $21.745 billion in 2023, dropping to $20.944 billion in 2024, and only slightly increasing to $20.962 billion in 2025 [6][9]. Strategic Shift - The Model S and Model X will be discontinued by the end of Q2 2026, marking a strategic shift for Tesla towards a mass-market approach, moving away from its previous image as a "tech pioneer" to a more mainstream brand [10][11]. - This transition may lead to a loss of high-end customers and create opportunities for domestic brands to capture the high-end market segment left vacant by Tesla [10][11]. Customer Feedback - Customers have expressed dissatisfaction with Tesla's handling of vehicle issues, particularly regarding the lack of accountability and support from the company when problems arise [2][3]. - Reports indicate that Tesla's customer service has not adequately addressed safety concerns, leading to frustration among vehicle owners [2][3].