Tesla(US:TSLA) Xin Lang Ke Ji·2026-02-12 02:28Core Viewpoint - Tesla is facing significant operational challenges in China, including safety concerns related to sudden power loss in vehicles and a decline in sales and revenue, marking a shift in its market position and brand strategy [2][3][6][9]. Group 1: Operational Issues - Multiple Model Y and Model 3 owners reported sudden loss of power while driving, particularly on highways, raising safety concerns [2][4]. - Tesla's customer service response to these issues has been criticized, with reports of no apologies or adequate support for affected customers [4][5]. Group 2: Financial Performance - Tesla's 2025 financial results show a total revenue of $94.83 billion, a decline of 2.93% year-over-year, marking the first annual revenue drop in the company's history [6][8]. - The net profit for 2025 was $3.794 billion, a significant decrease of 46.5% compared to 2024, indicating severe profitability challenges [6][8]. - Tesla's vehicle deliveries in 2025 totaled 1.6361 million units, an 8.6% decline, representing the largest annual drop in the company's history [6][8]. Group 3: Market Position - Tesla has lost its position as the global leader in electric vehicle sales, overtaken by BYD, which reported a total sales volume of 4.6024 million units in 2025, a 7.73% increase [7][8]. - In the Chinese market, Tesla's revenue has stagnated, with a slight decline from $21.745 billion in 2023 to $20.962 billion in 2025, reflecting a lack of growth [8]. Group 4: Strategic Shift - Tesla plans to discontinue its flagship models, Model S and Model X, by the end of Q2 2026, indicating a strategic shift towards a more mass-market approach [9][10]. - The discontinuation of these models is expected to weaken Tesla's brand image as a technology leader, transitioning it towards a more mainstream market position [9][10].