回应消费需求变化，康师傅加快饮品产品结构升级

Core Insights - The article highlights the successful launch and market performance of Master Kong's pH9.0 Electrolyzed Alkaline Water, which has achieved over 100 million yuan in sales within six months and a repurchase rate of 32% since its introduction in February 2025 [1][8]. Group 1: Product Innovation and Market Strategy - Master Kong has introduced a limited edition "Golden Horse Bottle" for its pH9.0 Electrolyzed Alkaline Water, emphasizing positive consumer messaging [1]. - The company is focusing on health-oriented products, launching low-sugar and no-sugar options like "Tea's Inheritor" and "Unlimited Electricity" to align with rising health consciousness among consumers [1][5]. - The classic products, such as Ice Red Tea and Green Tea, continue to perform well due to their established market presence and consumer recognition, providing a stable foundation for the company's growth [2][4]. Group 2: Consumer Trends and Demand Upgrades - According to Nielsen IQ, the Chinese retail market is undergoing a transformation, with consumers increasingly willing to invest in health management and high-quality experiences [5]. - There is a growing demand for functional beverages, leading to the emergence of new market opportunities for products like no-sugar tea and functional drinks [5]. - Master Kong is responding to these trends by accelerating the development of new products tailored to specific consumer needs, such as vitamin juice drinks and electrolyte water [5][6]. Group 3: Long-Term Growth and Brand Strategy - The company is leveraging its classic products as a stable base while investing in health-focused innovations to expand future growth potential [8][10]. - The health upgrade products are designed to meet specific consumer scenarios, which helps in creating a sustainable market presence and encourages repeat purchases [8][10]. - Master Kong's strategy of balancing classic and innovative products reflects a long-term response to consumer trends and industry cycles, positioning the brand for resilience in a competitive market [10].