百草味的坚果礼盒，你可能也需要仔细看看小字

Core Insights - The article highlights the deceptive practices of nut gift box vendors, where the actual nut content is significantly lower than expected, often as low as 10% [1][2][3] - Despite the decline in nut content, consumer demand for nuts continues to grow, indicating a disconnect between supply issues and consumer behavior [1][17] Pricing and Cost Issues - Rising production and import costs for nuts are driving vendors to reduce nut content in gift boxes, leading to a price war among competitors [1][10] - The cost of domestic nut production has increased due to higher labor and agricultural input costs, while international shipping costs have also risen, impacting imported nut prices [11][12] Consumer Behavior and Market Trends - The Chinese nut market is projected to exceed 300 billion yuan in 2024, with expectations to reach 428.3 billion yuan by 2029, indicating a robust growth trajectory [17] - Consumer purchasing habits show that over 80% spend between 20 to 100 yuan monthly on nuts, with a significant portion of purchases driven by gifting [17] Vendor Strategies - Vendors employ three main tactics to mislead consumers: "wordplay," "positioning," and "concept confusion," which obscure the actual nut content in gift boxes [1][3][10] - Examples include using misleading packaging and hiding non-nut products within the gift boxes, which can mislead consumers about the actual contents [3][6][9] Consumer Responses - Consumers are adapting by forming groups to navigate the market: "big brand channel" buyers prefer reliable sources, "name recognition" shoppers focus on pure nut products, and "flexible purchasing" consumers buy nuts individually [17][25] - The presence of deceptive practices has led to a demand for more transparency and quality in nut gift boxes, suggesting that vendors with low nut content may face long-term consequences [1][17]