2026春运｜春运扩内需：“首乘服务+航文旅”让市场更具活力

Core Viewpoint - The 2026 Spring Festival travel season for Northwest civil aviation is seen as an opportunity to expand domestic demand and stabilize growth, focusing on first-time passenger services and the integration of aviation with cultural tourism as key areas for high-quality development [1] Group 1: First-Time Passenger Services - First-time passenger services have been developed for many years in Northwest civil aviation, providing a solid foundation for further enhancement [1] - The integration of first-time passenger services with cultural tourism is a significant initiative by the Civil Aviation Administration to stimulate domestic demand in the new era [1] - Special attention is given to first-time travelers, including children and the elderly, who are key demographics for family and senior tourism [1] Group 2: International First-Time Passenger Services - Eastern Airlines Northwest Branch has launched international first-time passenger activities on routes like Sydney-Xi'an and Milan-Xi'an, emphasizing a "warm companion first-time journey" theme [2] - Cabin crew provide unique cultural experiences, including special drinks and postcards that reflect Chinese culture and local characteristics of Xi'an [2] - Southern Airlines Xi'an Branch has created the "Silk Road Cloud Appreciation" brand, offering a culturally rich cabin environment and educational activities about traditional Chinese customs [2] Group 3: Services for Children and Educational Tourism - Chang'an Airlines organized a media tour for children to experience aviation operations, enhancing their interest in civil aviation knowledge [3] - Activities included hands-on experiences with cabin crew and learning about aircraft operations, leaving a lasting impression on the children [3] Group 4: Services for the Elderly and Senior Tourism - Elderly passengers are a significant group for first-time travel and senior tourism, with tailored services being developed to meet their needs during the Spring Festival [4] - Airports in Northwest China have established dedicated service stations and trained staff to assist elderly travelers throughout their journey [4] - Services include personalized assistance with luggage and clear communication to accommodate the specific needs of elderly passengers [4] Group 5: Collaborative Efforts in Aviation and Cultural Tourism - Airports and airlines are expanding their services from first-time passengers to all travelers, creating integrated travel products that combine flights with local tourism experiences [6] - Collaborative initiatives include special offers and themed travel products that enhance the travel experience for all passengers [6] - The Northwest Civil Aviation Administration is working closely with local cultural tourism departments to promote various tourism segments, including educational, inbound, and senior tourism [7] Group 6: Market Performance and Future Outlook - The integration of first-time passenger services and cultural tourism has led to a significant increase in demand, with 13,635 flights and 1.7732 million passengers recorded in the first week of the Spring Festival [7] - The ongoing development of these services is expected to provide new support for expanding domestic demand and stabilizing growth in the Northwest aviation market [7]