Core Insights - The article highlights the rapid transformation of the global power tools industry towards lithium battery technology and smart manufacturing, with Zhejiang Plade Electric Co., Ltd. emerging as a leader in this segment due to its strong technological foundation and efficient manufacturing system [1][4] Group 1: Company Overview - Plade is headquartered in Jinhua, Zhejiang, covering an area of 150 acres, and has established a fully integrated intelligent system encompassing R&D, production, and sales [1] - The company went public on the Shenzhen Stock Exchange's ChiNext board on May 30, 2023, marking a significant milestone in its capital journey and reflecting market recognition of Chinese manufacturing value [1] Group 2: Technological Innovation - Plade has upgraded its production lines to a high-speed chain system to accommodate the "variety and small batch" production characteristics of power tools, enhancing production flexibility [1] - The company utilizes digital twin technology for real-time management of production operations, integrating 5G and industrial internet, and has been recognized as a "future factory" by the Ministry of Industry and Information Technology [2] - Plade is the first globally to apply infrared temperature measurement technology in hot air gun products, achieving full coverage from general to professional levels [2] Group 3: Business Model - The company employs a "dual-wheel drive" strategy, maintaining stability through ODM (Original Design Manufacturing) while pursuing growth via OBM (Own Brand Manufacturing) [2] - This model ensures a high degree of certainty in growth amidst fierce market competition [2] Group 4: Global Expansion - Plade established a manufacturing base in Thailand in 2018, which serves as a core hub for expanding into Europe, Southeast Asia, and Belt and Road Initiative markets [3] - The Thai factory has developed comprehensive service capabilities, with local talent in key management positions to enhance operational efficiency and market responsiveness [3] Group 5: Strategic Developments - In 2023, Plade founded a subsidiary, Pucheng Electronics, focused on core components like motors and controls, enhancing its self-research capabilities and quality control systems [3] - The company aims to create long-term value for investors by focusing on its core business and ensuring steady performance growth [3]
走进普莱得：探索锂电工具领先企业的智造内核与全球布局