食品业务发展再提速 全聚德“手工片制烤鸭”海外首发新加坡

Core Viewpoint - The launch of "Hand-sliced Roast Duck" by Quanjude in Singapore marks a significant step in the brand's internationalization and the popularization of its intangible cultural heritage techniques [5][3]. Group 1: Product Launch and Features - Quanjude's "Hand-sliced Roast Duck" is a retail product that replicates the dining experience, adhering to the national-level intangible cultural heritage technique of Quanjude's roast duck [3]. - The product is crafted through a meticulous process involving traditional wood-fired roasting and is hand-sliced by a master under the supervision of a sixth-generation inheritor, ensuring authentic taste and quality [3]. - It includes classic accompaniments such as pancakes and sauce, aiming to deliver a dining experience comparable to that in restaurants [3]. Group 2: Strategic Importance - The overseas launch of "Hand-sliced Roast Duck" is a key implementation of Quanjude's strategy to transform dining products into retail offerings and to enhance brand internationalization [5]. - Quanjude has been committed to balancing the inheritance of intangible cultural heritage techniques with innovative development, evolving from a single transmission of skills to training the seventh generation of inheritors and welcoming international apprentices [5]. - The company aims to adapt its century-old roast duck to diverse global consumer scenarios while maintaining traditional flavors [5]. Group 3: Market Trends and Business Strategy - The food business has become a crucial component of Quanjude's dual-driven strategy, leveraging its SC production qualifications to ensure food quality [7]. - The company is transforming its dining experience into packaged foods, such as vacuum-sealed roast duck and mooncakes, to reach consumers in various locations [7]. - As the consumer market shifts towards quality, convenience, and emotional value, Quanjude is expanding its food product offerings and retail channels both domestically and internationally [7].