烟火满贤城年味正浓时奉贤马年新春消费季启幕

Core Viewpoint - The "Celebrating New Year in Fengxian" 2026 Year of the Horse Spring Consumption Season has been launched, featuring various activities that integrate local culture and tourism to stimulate consumer spending and enhance community engagement [1][4][5]. Group 1: Event Overview - The event commenced on February 11, coinciding with the traditional "Little New Year," and includes a market that evokes childhood memories with diverse activities such as eating, drinking, playing, and cultural performances [1][4]. - The Spring Consumption Season will last until the Lantern Festival, leveraging a "2+5" activity framework that integrates festive, cultural, and rural resources [9]. Group 2: Activities and Promotions - Key activities include "Surprise in the Business Circle" and "Consumer Surprises," featuring performances, themed markets, and various discounts and promotions across major commercial complexes [9]. - The event will host 24 series of activities covering themes like appliance upgrades, New Year cuisine, nighttime economy, and cultural tourism, aiming to meet diverse consumer needs [9]. Group 3: Government and Business Support - The Fengxian District has allocated special funds to support the Spring Consumption Season, combining government subsidies with business discounts to provide tangible benefits to consumers [9]. - A concurrent lottery for consumers in Shanghai will run until July, incentivizing spending in retail, dining, and tourism sectors with prizes up to 800 yuan [9]. Group 4: Cultural and Tourism Integration - The district has introduced a three-day, two-night New Year cultural experience route, connecting various local attractions to enhance the festive atmosphere and promote tourism [10]. - Local businesses are also launching themed activities, such as the "2026 Prosperity" event at Fengxian Baolong, which includes traditional crafts and performances [10].