浙江省跨境电子商务协会正式成立！

Core Viewpoint - The establishment of the Zhejiang Provincial Cross-Border E-Commerce Association marks a significant step in promoting the development of cross-border e-commerce in Zhejiang Province, supported by government policies and initiatives aimed at creating a high-level international hub for cross-border e-commerce [3][4]. Group 1: Association Establishment - The Zhejiang Provincial Cross-Border E-Commerce Association was established in Hangzhou on February 11, 2026, with participation from various government officials [1]. - This association is the first provincial-level industry organization in Zhejiang focused specifically on cross-border e-commerce [3]. Group 2: Government Support and Development Plans - The provincial government has introduced the "Action Plan for Promoting High-Quality Development of Cross-Border E-Commerce," emphasizing the integration of "live streaming + platform + cross-border e-commerce + overseas warehouses" [3]. - The government aims to enhance the scale and quality of cross-border e-commerce exports in the province [3]. Group 3: Strategic Initiatives - The association will focus on policy transmission, industry self-discipline, resource connection, talent cultivation, and international exchanges to build an optimal development ecosystem for cross-border e-commerce [3]. - There will be an emphasis on nurturing cross-border e-commerce entities, targeting new industries and groups, and exploring new business models, with a goal of adding over 30 "Zhejiang Export Brands" in cross-border e-commerce [4]. Group 4: Infrastructure and Talent Development - The plan includes the construction of provincial-level cross-border e-commerce industrial parks and live streaming parks, enhancing services such as influencer incubation, cross-border live streaming, product display, logistics, and marketing [4]. - There will be efforts to cultivate professional talent in the cross-border e-commerce sector and to expand the recognition of foreign cross-border e-commerce talent [4]. Group 5: Market Expansion and Technology Integration - The initiative will continue to support market-oriented professional exhibitions and promote the application of artificial intelligence in cross-border e-commerce [4]. - The government plans to expand cross-border logistics channels, increasing the frequency of international cargo flights and enhancing overseas smart logistics platforms [4].