Hengdian Entertainment (SH:603103) Yang Shi Wang·2026-02-12 04:42Core Insights - The 2026 Lantern Festival in Hengdian Film City features an immersive experience themed "Entering the Scene, Fulfilling Dreams," with 21 sets of film-level lanterns and six major viewing and experience areas, integrating various classic and popular film IPs [3][5][11] - The festival has attracted nearly 100,000 visitors since its opening on January 18, with expectations for a peak in visitor numbers during the Lantern Festival [7][15] Group 1: Festival Highlights - The festival includes interactive elements such as traditional skill experiences and the opportunity for visitors to dress in ancient costumes and participate in microfilm shooting, creating personalized film segments [7][8] - Daily performances include nearly 1,150 shows, emphasizing audience participation through various activities like wishing on lanterns and taking family photos [13][15] - The integration of technology, such as drones and innovative lighting, enhances the visual impact of performances, creating a synchronized experience between light and drama [11][20] Group 2: Economic Impact - The festival has significantly boosted local tourism, with a 70% increase in the proportion of visitors opting for two to three-day stays compared to previous one-day visits [15][22] - The rise of NPC (Non-Player Character) actors in the festival has created a new trend in immersive performances, with actors engaging in real-time interactions with visitors, enhancing the overall experience [16][20] - The Hengdian Actor's Guild has registered over 140,000 actors, with around 8,000 to 10,000 actively working in film and performance, indicating a robust talent pool supporting the festival and related activities [22]