从“温暖护航”到“风险减量”,春运保险服务多维升级
Bei Jing Shang Bao·2026-02-12 04:47

Core Viewpoint - The insurance industry is evolving from a reactive role in claims processing to a proactive approach focused on risk prevention during the upcoming 2026 Spring Festival travel period, which is expected to see record cross-regional movement of people [1] Group 1: Insurance Services and Initiatives - Insurance companies are enhancing their service offerings to ensure safety during the Spring Festival travel, including initiatives like "online quick claims" and "offline service stations" [2] - China Pacific Insurance has launched the "Ten Thousand Families Safe Travel" campaign, focusing on regions with historically high claim volumes during the Spring Festival, employing a risk reduction model that combines data analysis and localized strategies [3] - Various insurance firms are providing 24/7 support and proactive communication through platforms like WeChat to ensure accessibility and timely assistance for travelers [3] Group 2: Upgrades and Industry Responsibility - The upgrades in insurance services during the Spring Festival are aimed at quickly processing claims, reducing road congestion, and enhancing travel safety, reflecting the industry's responsibility to maintain social order and support consumer spending [4] - Insurance companies are leveraging technology to streamline processes, improve response times, and enhance service experiences, particularly during high-risk periods like the Spring Festival [4][5] - The insurance sector is also developing new products tailored to specific consumer scenarios during the holiday, such as skiing and short trips, to provide comprehensive coverage [5]