Tesla(US:TSLA) Benzinga·2026-02-12 05:07Core Viewpoint - Investor Gary Black has criticized Tesla Inc.'s communications strategy, arguing that focusing on discounts undermines the brand's premium image [1][2]. Group 1: Investor Critique - Gary Black expressed disappointment over Tesla's strategy of promoting discounted prices for its vehicles, which he believes is not suitable for a premium brand like Tesla [2]. - He suggested that Tesla's marketing should emphasize the benefits of its electric vehicles (EVs), such as range, charging capabilities, and self-driving features, rather than price reductions [3]. Group 2: Market Performance - Tesla's stock price increased by 0.72% to $428.27 at market close on Wednesday, but saw a slight decline of 0.18% to $427.52 in after-hours trading [4].