2 1 Shi Ji Jing Ji Bao Dao·2026-02-12 06:04Group 1 - Chinese home appliance companies are establishing significant manufacturing bases in Thailand, with major players like Hisense, Haier, TCL, and Midea leading the charge [1] - Hisense's HHA smart manufacturing industrial park is set to be the largest overseas production base for the company, while Haier's air conditioning industrial park in Thailand is the largest for Chinese brands in Southeast Asia [1] - The construction of these factories is characterized by rapid development, with Haier's facility being completed in just nine months, showcasing industry-leading construction speed [1] Group 2 - Chinese home appliances are increasingly preferred in Thailand, previously dominated by Japanese and Korean brands, due to their competitive pricing and advanced technology [2] - The core competitive advantages of Chinese appliances include tailored product designs that meet local needs, efficient cost management through supply chain optimization, and innovative marketing strategies [2] - Thailand serves as a key observation point for how Chinese home appliance companies can successfully establish a strong market presence in foreign territories [2]