入境游“磁吸力”上升！暖冬度假、北国冰雪、世遗底蕴 到中国过年“热力”值爆表

Core Insights - The National Immigration Administration predicts that during the 2026 Spring Festival holiday, the average daily inbound and outbound passenger flow at national ports will exceed 2.05 million, representing a 14.1% increase compared to the 2025 Spring Festival holiday [1] - Major airports are expected to see significant growth in outbound passenger flow, with peak outbound travel concentrated on February 15 and peak inbound travel on February 22-23 [1] Group 1: Inbound and Outbound Travel Trends - Beijing and Shanghai have already experienced a peak in inbound and outbound travel, with Beijing's ports expected to handle 531,000 passengers during the holiday, including 387,000 at the Capital Airport and 144,000 at Daxing Airport [3] - Shanghai anticipates attracting 1.067 million inbound and outbound travelers during the Spring Festival, a 10.9% increase from 2025, with 12 cruise ships expected to bring in 48,000 passengers [7] - Heilongjiang Province is promoting a series of cultural and tourism activities for inbound tourists, expecting a total of 45,000 inbound travelers during the holiday, with a 29.7% year-on-year increase in the previous month [9] Group 2: Regional Initiatives and Activities - Shandong Province is leveraging its visa exemption policy and international direct flights to attract inbound tourists, expecting 93,000 travelers during the holiday, a 40% increase [11] - Hainan is set to welcome its first Spring Festival since the implementation of its free trade port policy, with an expected 80,000 inbound travelers, a growth of over 24% compared to 2025 [13] - Fujian Province is launching over 1,500 cultural and tourism activities along with more than 120 promotional measures to create an immersive experience for inbound tourists [15]