YILING PHARMACEUTICAL(SZ:002603) Quan Jing Wang·2026-02-12 07:02Core Viewpoint - Yiling Pharmaceutical officially launched the "Lianhua Qingxie, Healthy China Year" brand communication plan during the 2026 Spring Festival, promoting its core products Lianhua Qingwen and Lianhua Qingke across various media platforms to enhance public awareness of respiratory health [1][4]. Group 1: Company Overview - Yiling Pharmaceutical has adhered to the corporate mission of "inheritance and innovation for the benefit of humanity" for over 30 years, focusing on a market-leading and technology-driven innovation development strategy [4]. - The company has established a comprehensive operational model integrating theory, clinical practice, new drug development, industry, and education, forming a development cluster from medicine to pharmaceuticals to health [4]. Group 2: Product Highlights - Lianhua Qingwen, developed under the guidance of traditional Chinese medicine's network disease theory, is recognized for its broad-spectrum antiviral properties, effectively alleviating symptoms of colds and flu [4]. - The product has been included in national treatment guidelines for infectious public health events 36 times, gaining widespread recognition for its efficacy and safety [4]. - Lianhua Qingke is another innovative traditional Chinese medicine that alleviates cough and phlegm symptoms associated with respiratory diseases, demonstrating triple efficacy in clearing the lungs, phlegm, and cough [6]. Group 3: Market Recognition - The Lianhua brand has received multiple industry awards and is recognized by both medical professionals and consumers, being named a preferred cold medicine in various rankings [8]. - The brand's strong presence in the Spring Festival communication matrix signifies an elevation in its influence and credibility, reflecting the company's commitment to upgrading respiratory health services and contributing to the construction of a healthy China [8].