家用按摩仪跻身年货新宠，功能融合成新趋势｜年货新趋势

Core Insights - The trend of gifting health-related products, particularly home massage devices, is gaining popularity as more consumers prioritize health during the Spring Festival [1][2][3] Group 1: Market Trends - Home massage devices, including knee massagers, waist massagers, neck massagers, massage pillows, massage chairs, and massage mats, are becoming popular choices for gifts, with a reported 80% increase in the number of stock-keeping units (SKUs) compared to the previous year [1][6] - The variety of home massage products available online is significantly greater than in physical stores, with many consumers opting for online purchases [1][4] - The sales of massage devices are reportedly higher this year than in previous years, indicating a growing consumer interest in health and wellness products [3][4] Group 2: Product Features and Innovations - A notable trend in the home massage device market is the integration of multiple functions, such as kneading, pressing, and tapping, into single products, catering to various body parts [7] - Newer models of massage devices are increasingly featuring dual-use capabilities, allowing for both plug-in and rechargeable options, which expands their usability in different settings, including travel [8] - The market is shifting from novelty items to essential household products, with gifting becoming a key growth area due to limited repeat purchases [9] Group 3: Health Monitoring Products - There is a rising demand for health monitoring products, with a reported 80% increase in searches for blood glucose monitors since January, and a 105% surge in searches for continuous glucose monitoring systems (CGMs) [10] - CGMs offer advantages over traditional blood glucose monitors, including continuous monitoring and improved comfort, making them a popular choice among consumers [10] - Traditional health practices such as moxibustion, scraping, and heat therapy are also seeing increased interest, with significant sales growth reported for related products [11]