Milkground(SH:600882) Cai Jing Wang·2026-02-12 08:01Core Viewpoint - The collaboration between Miaokelando and SADAFCO marks a significant step in Miaokelando's international expansion, aiming to penetrate the Middle Eastern market, particularly in the children's cheese segment [1][2]. Group 1: Partnership Details - Miaokelando has signed a framework agreement with SADAFCO, a prominent Saudi dairy company, to engage in comprehensive cooperation including product innovation, localization, distribution, and marketing [1]. - SADAFCO will provide insights into Saudi consumer preferences, while Miaokelando will adapt its technology to meet local tastes [1]. - If successful in the Saudi market, the partnership plans to expand throughout the Gulf Cooperation Council (GCC) region, potentially opening up the entire Middle Eastern market [1]. Group 2: Company Background - SADAFCO, established in 1976 and listed on the Saudi Stock Exchange, specializes in the production and sale of dairy products and other food items, with its flagship brand "SAUDIA" being widely recognized [2]. - As of February 9, 2026, SADAFCO's total market capitalization is approximately 7.296 billion Saudi Riyals (around 13.5 billion RMB), with projected revenues of about 2.963 billion Saudi Riyals (approximately 5.5 billion RMB) for the fiscal year 2024 [2]. Group 3: Strategic Implications - The partnership is seen as a way for Miaokelando to accelerate its internationalization process, transitioning from a leading Chinese cheese brand to a global player [2]. - The Middle Eastern market is characterized by high per capita consumption capacity and strong demand for quality snacks, representing a "new blue ocean" for Chinese food exports [2].