Zhi Tong Cai Jing·2026-02-12 08:26Core Viewpoint - The "AI Red Packet War" is fundamentally about major companies competing for C-end user traffic and cultivating user habits on a large scale [1][3]. Group 1: Event Overview - On February 10, 2026, Doubao announced it will distribute over 100,000 technology gifts connected to its large model and cash red packets up to 8,888 yuan during the CCTV Spring Festival Gala on February 16 [1]. - Major companies, including Yuanbao App and Qianwen App, have initiated red packet activities to capture C-end users, with Yuanbao distributing 1 billion yuan in cash red packets starting February 1, and Qianwen offering 3 billion yuan in discounts starting February 6 [2]. Group 2: User Habit Cultivation - The "AI Red Packet War" serves to capture C-end traffic and cultivate user habits, with cash red packets significantly boosting user data for various AI assistant apps, leading to Yuanbao App topping the App Store free list for five consecutive days after its activity began [3]. - The use of red packets and the association with major Spring Festival galas have positioned AI assistants as default high-frequency access points for users, fostering habitual engagement [3]. Group 3: Integrated Industry Ecosystem - The AI assistants are becoming core carriers in the "AI Red Packet War," showcasing integrated functionality that connects with existing platforms, creating a new fusion ecosystem [4]. - For instance, users of Qianwen App can redeem red packets and make purchases through Alibaba's platforms, indicating an initial integration of AI ecosystems with traditional internet ecosystems [4]. - Future integration of large models with e-commerce, payment, and local services could validate the commercial pathways for large models in C-end applications [4]. Group 4: Investment Recommendations - The ongoing AI industry catalysis and the commercialization of AI applications present vast development opportunities, with the "AI Red Packet War" potentially marking a milestone in transitioning large models and AI assistants from technical development to C-end applications [5]. - Companies to watch include Tencent Holdings (00700) and Alibaba-W (09988), as well as those in AI-enabled sectors such as Kuaishou-W (01024), Worth Buying (300785), BlueFocus (300058), Kunlun Wanwei (300418), and Kaiying Network (002517) [5].