未映先火！从“观看影视”转向“片场体验” 因一部作品赴一座城已成常态

Core Insights - The 2026 Spring Festival film lineup features diverse genres, with several films generating significant pre-release buzz, leading to increased tourism and consumption related to movie locations [1] Group 1: Film and Tourism Impact - The film "Silent Awakening," directed by Zhang Yimou, is set to release on the first day of the Lunar New Year, with scenes shot in Shenzhen, which have become new tourist landmarks following the trailer release [1] - The North Gangxia Metro Station in Shenzhen has gained popularity as a photo spot due to its futuristic design, attracting visitors eager to capture similar angles as seen in the film [3][5] - Other filming locations in Shenzhen, such as the Zhuoyue Center and Shenye Shangcheng, have also gained traction on social media, showcasing the city's innovative and vibrant image [7] Group 2: Visual Appeal and Audience Engagement - The film "Starry River in Dream" has sparked early interest in Zhejiang's Hengdian, with its trailer featuring stunning visual effects and retro scenes prompting fans to visit the filming locations [8][10] - Hengdian International Circus City, known for its recreation of old Shanghai, serves as a key filming site and a popular destination for immersive experiences, with visitor numbers rising as the film's release approaches [12][14] Group 3: Cultural Heritage and Local Economy - The film "Panda Project: Tribal Adventures" has drawn attention to the Wending Ancient Village in Yunnan, leading to a surge in visitors eager to explore the culturally rich area [16][18] - The local community is actively involved in the film's production, enhancing their excitement and anticipation for its release, while new tourism initiatives are being introduced to deepen visitor engagement with the film's themes [20]