Core Insights - KAYAK analyzes the UK's latest Divorce Report to identify cities that are favorable for lasting relationships, with Liverpool being highlighted as the top destination for Valentine's Day [1][3]. Group 1: Valentine's Day Trends - Searches for UK hotels have increased by 9% year-on-year this Valentine's Day, indicating a growing preference among British travelers for local romantic getaways [2]. - KAYAK aims to inspire couples to explore the UK by ranking destinations associated with longer-lasting relationships, offering an alternative to traditional Valentine's celebrations [2]. Group 2: Liverpool's Appeal - Liverpool has received KAYAK's highest 'lucky in love' star rating due to having the lowest divorce rate in the country, suggesting a positive environment for couples [3]. - The city features a vibrant social scene and music culture, which may contribute to relationship longevity, alongside an average nightly hotel price of £97, making it an attractive option for couples [3]. Group 3: KAYAK's Recommendations - KAYAK's list of romantic getaways includes various destinations that cater to different types of couples, emphasizing quality time together rather than traditional romantic settings [4]. - The full list provides recommendations for places to stay and romantic restaurants, enhancing the planning experience for couples [6].
Liverpool is this year's #1 Valentine's destination for KAYAK – and not for the reason you'd expect