Bei Jing Shang Bao·2026-02-12 09:56Core Insights - The "Spring Festival 3 Billion Free Order" campaign by Qianwen App has generated significant user engagement, with users making 4.1 billion requests for assistance and AI completing over 120 million orders in just six days [1][4] - The campaign has notably increased consumption in county-level cities, with nearly half of the orders coming from these areas, and 1.56 million elderly users experiencing food delivery services for the first time [1][5] Group 1 - The "Qingke" event led to a surge in social media interest, with users ordering over 1,000 tons of eggs, more than 2,300 fitness equipment items, and over 1,500 books within six days [4] - The trend of using AI for purchasing snacks, beverages, and other holiday goods has contributed to a rapid increase in instant retail orders on Taobao Flash Purchase [4][5] - Retail orders for items such as hair dye products, gift flowers, and emergency baby supplies have increased by over 10 times since the launch of the Qianwen campaign [5] Group 2 - The AI technology has activated new consumption dynamics in county areas, with non-food category orders increasing by over 8 times since the campaign began [5] - Cities like Kunshan, Jinjiang, Nanchang, Puning, and Yiwu have emerged as popular locations for AI-driven consumption [5] - The convenience of AI-enabled ordering has allowed the elderly demographic to benefit from digital consumption, with nearly 10% of users in county areas being over 50 years old [5][6] Group 3 - The success of Qianwen illustrates the transformative impact of AI on daily life, supported by Alibaba's comprehensive AI capabilities, including self-developed chips and a robust cloud infrastructure [6] - Alibaba's AI strategy emphasizes the importance of technology in enhancing everyday experiences, not just in pursuit of advanced innovations [6][7] - The increasing adoption of AI for shopping across various age groups and regions marks the beginning of the first AI shopping year [7]