“券包”加码跨界联动“破圈”延展 撬动春节消费点燃假日经济“热引擎”

Core Insights - The article discusses the promotional activities launched in Guangdong to stimulate consumer spending during the upcoming 2026 Spring Festival, including the issuance of 60 million yuan in cultural tourism consumption vouchers [1][9]. Group 1: Consumption Vouchers - Guangdong has introduced a "Spend the New Year in Guangdong" campaign, distributing 60 million yuan in cultural tourism consumption vouchers to boost spending [1]. - The vouchers can be redeemed for discounts on various services, including hotel stays, with discounts ranging from 20 yuan to 300 yuan [5]. - The issuance of these vouchers is expected to directly drive over 300 million yuan in cultural tourism consumption [9]. Group 2: Hotel and Tourism Impact - A hotel manager in Shenzhen reported a 20% increase in room bookings compared to the same period in 2025, largely attributed to the use of the cultural tourism consumption vouchers [5]. - Families are particularly benefiting from the vouchers, with one customer saving 300 yuan on a hotel booking, allowing for enhanced dining experiences during the festival [3]. Group 3: Broader Economic Initiatives - Local governments are complementing the provincial voucher initiative with additional incentives, such as 5 million yuan in dining and retail consumption vouchers in the Longhua District [9]. - The "ticket root economy" initiative allows visitors to unlock exclusive discounts in various commercial areas by presenting event tickets, enhancing the overall consumer experience [9][13]. Group 4: Cultural and Entertainment Events - The article highlights a series of cultural events, including concerts, that are expected to attract tourists and enhance local spending [11][14]. - The Longgang District plans to host 15 concerts around the Spring Festival, collaborating with local hotels and entertainment venues to offer comprehensive promotional packages [14].