银座股份：公司已在部分门店成功开展了木版年画拓印、手写春联等年俗体验活动

Core Viewpoint - The company is focusing on creating a differentiated consumer experience by integrating shopping with traditional festivals and intangible cultural heritage, aiming to enhance customer loyalty among families [2] Group 1 - The company is exploring a new operational model that combines "shopping + experience + cultural inheritance" [2] - During the Spring Festival, the company successfully conducted activities such as woodblock New Year painting and handwritten Spring Festival couplets in some stores [2] - The company launched a series of themed videos titled "Cultural Inheritance in the New Year: Encountering Intangible Cultural Heritage Products at Yinzuo" [2]