BABA(US:BABA) Xin Lang Cai Jing·2026-02-12 10:48Core Insights - The younger generation, particularly those born after 2000, is becoming the main driving force behind the growth of New Year consumption, with their overall transaction amount increasing by 47% compared to last year [1][3] - The approach to preparing New Year’s Eve dinner has shifted, with a focus on both traditional dishes and convenience, as well as health-conscious options [2][3] Group 1: New Year Consumption Trends - The sales of seafood gift boxes have increased by over 50% year-on-year, with specific items like sea cucumbers up 160% and king crabs up 154% [3] - Pre-made meal kits have seen a staggering 375% increase in orders, indicating a preference for convenience among consumers [3] - Health-oriented products are gaining traction, with sales of kale juice and apple astragalus water increasing by 73.5% and 82% respectively [3] Group 2: Gift-Giving Preferences - Traditional gift-giving is evolving, with a focus on the recipient's preferences rather than just the gift itself; 76% of consumers prioritize the recipient's likes [5] - The market for pet-related products is expanding, with pet apparel and grooming items seeing significant growth, indicating that pets are becoming part of holiday celebrations [5][6] Group 3: Smart Home and AI Products - Smart cleaning appliances are gaining popularity, with vacuum cleaners seeing a 166% increase in sales during the New Year shopping period [6][7] - AI-related devices are also being included in gift lists, reflecting a trend towards technology integration in everyday life [7] Group 4: Travel Trends During the Holiday - The trend of traveling during the extended holiday period is on the rise, with 48% of 80s generation planning trips [8][9] - Short-distance travel is becoming popular, with many opting for destinations within a 3-hour flight or 2-hour drive [9][11] - Off-season travel to warmer southern cities is gaining acceptance, with significant booking increases for destinations like Shantou [11] Group 5: Overall Consumer Behavior - The New Year shopping list is diversifying, including items like pre-made meals, pet food, and smart home devices, reflecting a blend of tradition and modernity [12][13] - The purchasing behavior is shifting from traditional bulk buying to a more dynamic approach, utilizing online platforms and live streaming for convenience [12]