禁止亏本卖车，车圈反内卷新规出炉，价格战乱象大整治

Core Viewpoint - The release of the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" by the State Administration for Market Regulation aims to standardize pricing behavior in the automotive sector, ensuring fair competition and protecting consumer rights while promoting high-quality industry development [3][24]. Group 1: Pricing Guidelines for Automotive Manufacturers - Automotive manufacturers must base pricing on production costs and market demand, prohibiting loss-leading sales aimed at eliminating competitors or monopolizing the market [5][6]. - Manufacturers are not allowed to significantly raise prices without justifiable reasons, even when there is a severe supply-demand imbalance in the automotive supply chain [6]. - The guidelines require manufacturers to clearly inform consumers about the terms and costs associated with "pay-to-unlock" features, including any free trial periods [6][13]. Group 2: Pricing Guidelines for Automotive Dealers - Automotive dealers are required to display clear pricing, including vehicle name, price, unit of measurement, model, manufacturer, and key specifications [13][18]. - Dealers must publicly disclose promotional rules, activity duration, and applicable scope, ensuring transparency in discounts and promotional offers [13][18]. - Similar to manufacturers, dealers are prohibited from loss-leading sales except during inventory clearance [14][18]. Group 3: Supplier Payment Terms and Industry Practices - A survey by the China Automotive Industry Association indicates that most of the 17 key automotive companies have reduced payment terms to within 60 days, with an average of 54 days, which is a reduction of about 10 days compared to the previous year [20][21]. - 15 companies have adopted cash or bank acceptance bills for payments, with some companies allowing early payment requests for cash-strapped small and medium enterprises [20][21]. - The guidelines are part of a broader effort to ensure compliance with the revised "Regulations on Payment of Funds to Small and Medium Enterprises" by the State Council, promoting timely payments to suppliers [21][24].