死去的「斜杠青年」：2026年还能接着斜杠吗？

Core Insights - The concept of "slash youth" has evolved over the past decade, with significant changes in the landscape of opportunities and challenges for individuals pursuing multiple careers [1][2][30]. Group 1: Past Trends - From 2013 to 2022, many individuals embraced social media, leveraging the "traffic dividend" to enhance visibility and success in their multi-faceted careers [3][4][6]. - The rise of self-media platforms allowed individuals with multiple identities to create a more relatable persona, making it easier to monetize their expertise [5][6]. - The peak of traffic dividends was linked to the rapid growth of platforms like WeChat, Xiaohongshu, Douyin, and Zhihu, which provided significant exposure for content creators [9][10]. Group 2: Market Changes - The market for consulting and training has shifted dramatically, with a decline in project budgets and increased competition from established firms, making it harder for independent consultants to secure high-paying projects [12][13]. - The KOL (Key Opinion Leader) market has also seen a decline in opportunities, with fewer collaborations and lower rates for sponsored content compared to previous years [15][17]. Group 3: Future Opportunities - The emergence of AI tools is transforming the landscape for multi-career individuals, allowing them to operate more efficiently and effectively without the need for large teams [24][25]. - The concept of "AI-enhanced slash" suggests that individuals can now leverage AI to perform tasks that previously required multiple team members, thus redefining the nature of multi-career pursuits [26][27]. Group 4: Conclusion - The evolution from being a versatile individual to leading an AI-driven team represents a significant shift in the future of work, emphasizing the importance of adaptability and continuous learning [30][31].