AGRICULTURAL BANK OF CHINA(SH:601288) Xin Lang Cai Jing·2026-02-12 12:13Core Insights - The article highlights the increasing trend of Chinese families traveling abroad during the Spring Festival, contributing significantly to the global tourism market [1][11] - Agricultural Bank of China (ABC) is enhancing its credit card services to cater to the needs of travelers, offering various benefits and promotions to facilitate their journeys [11][14] Group 1: Travel Trends - In the first eight months of 2025, the total number of inbound and outbound trips in China reached 460 million, with 14.366 million trips during the Spring Festival [11] - During the New Year's holiday in 2026, the number of outbound trips was 6.615 million [11] Group 2: Financial Services Enhancements - ABC launched the "Wow Treasure Accompanying You" service series, introducing a family card product with unlimited 1% cashback on overseas UnionPay transactions [11][14] - The bank also provides services such as loss insurance and convenient card binding for travelers [11][14] Group 3: Technological Innovations - In January 2026, ABC announced the support for binding its Visa credit cards with Apple Pay, allowing customers to make payments easily and securely using their mobile devices [13] - This innovation aims to enhance customer experience by eliminating the need for physical cash and cards while ensuring the security of personal payment information [13] Group 4: Customer-Centric Approach - ABC focuses on providing simple and sincere financial services, contrasting with high-end cards that have complex rules [14] - The bank's initiatives aim to ensure that every penny spent by customers is worthwhile, especially during the peak consumption season of the Spring Festival [14] Group 5: Support for Specific Demographics - ABC is addressing the needs of specific groups such as students studying abroad and business travelers by offering tailored services and information [16] - Customers can handle currency exchange and cross-border transactions at 20,000 outlets nationwide, with 1,700 locations providing specialized overseas financial services [16] Group 6: Expanding Payment Ecosystem - ABC is enhancing the acceptance of foreign cards in key tourist destinations and cities, supporting various payment methods to improve the experience for foreign visitors [17] - The bank has established a comprehensive payment ecosystem in popular areas, including airports and tourist attractions, to facilitate seamless transactions [17] Group 7: Event Support and Reliability - ABC has provided reliable payment services for international events, achieving zero errors in foreign card transactions during major conferences [19] - The bank's commitment to high-quality service is evident in its proactive measures to ensure a stable payment environment during significant events [19]